1. Faith and Integrity

• Uphold Islamic values in all our business practices.
• Conduct ourselves with honesty, transparency, and accountability.
• Continuously strive to improve our character for the sake of Allah, the Glorified and Sublime.

2. Family and Community

• Treat colleagues, clients, and partners with respect and compassion.
• Foster a supportive and inclusive work environment that reflects the values of our family and faith.
• Promote relational repair and character reformation within our team and community.

3. Emotional Intelligence

• Cultivate self-awareness, empathy, and effective communication in all interactions.
• Address conflicts with wisdom, patience, and a commitment to mutual understanding and respect.
• Encourage personal and professional growth by supporting emotional well-being.

4. Quality and Excellence

• Strive for excellence in all our products and services.
• Ensure that our content reflects and promotes Islamic principles and emotional intelligence.
• Commit to continuous learning and improvement in our field.

5. Responsibility and Stewardship

• Recognize our role as stewards of the resources and talents entrusted to us.
• Make decisions that reflect our commitment to ethical practices and sustainability.
• Take responsibility for our actions and their impact on our community and environment.

6. Gratitude and Humility

• Approach our work with gratitude for the opportunities and blessings we receive.
• Acknowledge the contributions of others and celebrate collective successes.
• Maintain humility in our achievements and seek to serve others with sincerity.

7. Grace and Submission

• Honor our “fitrah” by aligning our actions with our faith and values.
• Find strength and guidance through submission to Allah, especially in challenging times.
• Demonstrate grace in our dealings, offering forgiveness and understanding when mistakes occur.

By adhering to this code of conduct, we aim to create a business environment that reflects our deepest values and contributes positively to our family, community, and the broader society.